WritingHooksEngagementAI Agent Skill
copywriting-hooks
Engaging narrative hooks and problem-first lead sentences for product messaging.
Install Options
Install into Claude Code, Cursor, Codex, or Antigravity with:
$ npx skills add samber/cc-skills@copywriting-hooks
Real Work Situation Solved
Your draft sounds like AI wrote it - make it sound like you
“You reread your draft and it sounds flat and generic, like ChatGPT wrote it - where do you start fixing it?”
5-Step Action Framework
- 1Cut throat-clearing openers like "In today's world" or "It's undeniable that" - go straight to the point.
- 2Find and cut back on em-dashes and symmetrical "not just X but also Y" constructions - a telltale AI-writing pattern.
- 3Swap generic adjectives ("powerful", "comprehensive", "game-changing") for a number or a specific example.
- 4Read the draft out loud - rewrite any line you'd never actually say out loud, in the way you'd actually say it.
- 5Break long sentences into short ones with varied rhythm - AI prose tends to keep every sentence roughly the same length.
Before
"In today's digital landscape, leveraging AI not only optimizes workflows but also delivers transformative value for the business."
After
"AI cut our order-processing time from 2 days to 4 hours. That's why we're investing in it."
SKILL.md Source Instructions
SKILL.md • Read-only preview# Copywriting Hooks Skill Craft high-relevance opening lines tailored to executive and customer audiences.